14.3.08
Language Learning by iPod: An Emerging Model
by Hank Horkoff and Jonathan M. Kayes, on the Masie Center website >>>
13.3.08
12.3.08
7.3.08
4.3.08
3.3.08
Starbucks Espresso Training
Seattle, February 25, 2008 - MEDIA ALERT: Starbucks Closes Between 5:30 and 9:00 P.M. on Tuesday to Perfect the Art of Espresso >>>
Seattle, February 26, 2008 - Starbucks Espresso Training Delivers on the Promise of the Best Customer Experience Historic Event Celebrates Company’s Commitment to its Coffee, its Partners and its Customers >>>
Howard Schultz Transformation Agenda Communication #8 >>>
"On Feb 26, 2008, Starbucks closed over 7,000 stores for a unique 3 hour company wide training effort. The following day, Elliott Masie visited the local Starbucks in Saratoga Springs, NY and did an in-depth interview with the store manager on the learning outcomes, processes and texture of this experiment." an 8 minutes video by Elliott Masie >>>
Seattle, February 26, 2008 - Starbucks Espresso Training Delivers on the Promise of the Best Customer Experience Historic Event Celebrates Company’s Commitment to its Coffee, its Partners and its Customers >>>
Howard Schultz Transformation Agenda Communication #8 >>>
"On Feb 26, 2008, Starbucks closed over 7,000 stores for a unique 3 hour company wide training effort. The following day, Elliott Masie visited the local Starbucks in Saratoga Springs, NY and did an in-depth interview with the store manager on the learning outcomes, processes and texture of this experiment." an 8 minutes video by Elliott Masie >>>
28.2.08
Experts - SEM.edu
Continuing SEM education for agency staff and in-house search marketers. How to build an SEM knowledge base and stay current on industry changes that matter -- and ignore those that don't, by Ron Jones >>>
22.2.08
VideoEgg AddFrames
Advertisers pay on an “engagement” basis – that is when a user rolls over the ad and the advertiser's full screen creative is displayed >>>
20.2.08
A political education for business
An interview with the head of the Council on Foreign Relations, on McKinsey Quarterly >>>
19.2.08
The Privacy Paradox
"Boasting that you keep personal data "private," it seems is not the way to win the search game.
That's the lesson search engine Ask.com learned when it introduced AskEraser, a feature that claimed to let users turn off tracking of their search history so they can remain anonymous as they roam the Web. But when AskEraser launched last December, it didn't create enough interest to cause even a blip in Ask.com's market share--it's still hovering around 3% of all U.S. searches, according to Hitwise, a Web traffic research firm. "
on Forbes >>>
That's the lesson search engine Ask.com learned when it introduced AskEraser, a feature that claimed to let users turn off tracking of their search history so they can remain anonymous as they roam the Web. But when AskEraser launched last December, it didn't create enough interest to cause even a blip in Ask.com's market share--it's still hovering around 3% of all U.S. searches, according to Hitwise, a Web traffic research firm. "
on Forbes >>>
17.2.08
11.2.08
Half Of UK Men Would Swap Sex For 50 Inch TV
28 January 2008. Comet, the leading electrical specialist, today reveals that size really does matter, with over 25 million Brits admitting they would give up sex for six months to get a 50” plasma TV >>>
How Sticky Is Membership on Facebook? Just Try Breaking Free
By MARIA ASPAN, Published: February 11, 2008 on NYTimes >>>
8.2.08
6.2.08
MIT OpenCourseWare
On November 28, 2007, MIT celebrated the initial publication of the entire MIT curriculum on OpenCourseWare. The celebration was hosted by MIT president Susan Hockfield, and included a keynote address by Thomas Friedman, columnist for The New York Times. The event also included a panel discussion on the future of education and OpenCourseWare, as well as an announcement of a new MIT OpenCourseWare initiative >>>
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