The Privacy Paradox

"Boasting that you keep personal data "private," it seems is not the way to win the search game.
That's the lesson search engine Ask.com learned when it introduced AskEraser, a feature that claimed to let users turn off tracking of their search history so they can remain anonymous as they roam the Web. But when AskEraser launched last December, it didn't create enough interest to cause even a blip in Ask.com's market share--it's still hovering around 3% of all U.S. searches, according to Hitwise, a Web traffic research firm. "
on Forbes >>>