The Web multiplies the opportunities to reach niche markets

You've scheduled time off from work. You've made arrangements for the kids. Now you're ready to book your dream vacation, and chances are you're going to do so online. According to a December report from travel, tourism and hospitality research firm PhoCusWright, online transactions will account for more than half - 54 percent - of all U.S. travel bookings in 2007, and that figure is expected to rise to 60 percent next year. Travel sites were used by 83,342 unique visitors in the United States in February 2007, according to Nielsen//NetRatings NetView. .
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