Burst Media recently surveyed 2,100 online users who are likely to vote in the 2008 Presidential election (likely voters). In this study, Burst found that:
- over 20% of likely voters have already visited a presidential candidates website;
- one quarter of likely voters have clicked on a candidate or advocacy groups online advertisment;
- likely voters are willing to watch a presidential candidate in an online video clip, and listen to a candidate in a podcast
