Experts - SEM.edu

Continuing SEM education for agency staff and in-house search marketers. How to build an SEM knowledge base and stay current on industry changes that matter -- and ignore those that don't, by Ron Jones >>>

VideoEgg AddFrames

Advertisers pay on an “engagement” basis – that is when a user rolls over the ad and the advertiser's full screen creative is displayed >>>

A political education for business

An interview with the head of the Council on Foreign Relations, on McKinsey Quarterly >>>

The Privacy Paradox

"Boasting that you keep personal data "private," it seems is not the way to win the search game.
That's the lesson search engine Ask.com learned when it introduced AskEraser, a feature that claimed to let users turn off tracking of their search history so they can remain anonymous as they roam the Web. But when AskEraser launched last December, it didn't create enough interest to cause even a blip in Ask.com's market share--it's still hovering around 3% of all U.S. searches, according to Hitwise, a Web traffic research firm. "
on Forbes >>>

New Study Analyzes the Positive Effect of Online Reviews on E-Commerce

by PowerReviews >>>

Comparing Six Ways to Identify Top Blogs in Any Niche

on ReadWriteWeb >>>

Half Of UK Men Would Swap Sex For 50 Inch TV

28 January 2008. Comet, the leading electrical specialist, today reveals that size really does matter, with over 25 million Brits admitting they would give up sex for six months to get a 50” plasma TV >>>

How Sticky Is Membership on Facebook? Just Try Breaking Free

By MARIA ASPAN, Published: February 11, 2008 on NYTimes >>>

Hitwise Election 2008 Data Center

worth a visit >>>

Howcast

a place to watch fun, informative how-to videos >>>

MIT OpenCourseWare

On November 28, 2007, MIT celebrated the initial publication of the entire MIT curriculum on OpenCourseWare. The celebration was hosted by MIT president Susan Hockfield, and included a keynote address by Thomas Friedman, columnist for The New York Times. The event also included a panel discussion on the future of education and OpenCourseWare, as well as an announcement of a new MIT OpenCourseWare initiative >>>

E-learning in Zurich

see Grainne Conole's blog
see the ELC-NET website with all videos and slides

Succeeding at open-source innovation

An interview with Mozilla's Mitchell Baker, on the McKinsey Quarterly >>>

Zürich presentation

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The 2nd Annual Marketing & Media Survey 2008

In December 2007, Datran Media conducted its second annual marketing and media survey by reaching out to over 2,000 industry leaders >>>

about Saba

Saba Learning and Saba Centra Power the U.S. Army Learning Management System, Release 2.0 >>>

a new book chapter

L. Cantoni & S. Tardini, Communicating in the Information Society: New Tools for New Practices, in P.C. Rivoltella (ed.), Digital Literacy: Tools and Methodologies for Information Society, IGI Publishing, Hershey (PA), 2008 >>>

Study: Social Networking Results Difficult To Track

on MediaPost >>>

«E-Learning Campus Zürich»

I'm doing the opening keynote: OER – Open Educational Resources: Opportunities, Problems and Challenges >>>

11. ELC-NET Jahrestagung 2008
Aula der Universität Zürich, Rämistrasse 71, 8001 Zürich
Freitag, 25. Januar 2008, 9:15 – 17:00 Uhr

Technologies for Human Communication

University of Lugano (Switzerland): master of Science in Communication >>>