9.12.07
The Use of Internet Communication by Catholic Congregations: A Quantitative Study
by Lorenzo Cantoni (Faculty of Communication Sciences, University of Lugano, Switzerland) & Slawomir Zyga (Faculty of Social Institutional Communications, Pontifical University of the Holy Cross, Rome, Italy)
Journal of Media and Religion
2007, Vol. 6, No. 4, Pages 291-309 >>>
Journal of Media and Religion
2007, Vol. 6, No. 4, Pages 291-309 >>>
7.12.07
Web 2.0 And The CEO
on Forrester, by George F. Colony, six things about marketing in the world of Web 2.0 that the CEO should know >>>
Web Access and E-Mail on Flights
on NYT: "On Tuesday, JetBlue Airways will begin offering a free e-mail and instant messaging service on one of its planes, while American Airlines, Virgin America and Alaska Airlines plan to offer broader Web access in coming months, probably at a cost around $10 a flight." >>>
Industry Click Fraud Rate Hits 16.2 Percent
from Click Forensics™, Inc.
"The Click Fraud Network™, which more than 4,000 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both large and small companies across all the leading search engines. Key findings from data reported for Q3 2007 include:
- The overall industry average click fraud rate was 16.2 percent for Q3 2007. This is an increase from 13.8 percent for the same quarter in 2006 and from 15.8 percent for Q2 2007.
- The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.1 percent in Q3 2007. That’s up from 25.6 percent for Q2 2007, 21.9 percent for Q1 2007 and 19.2 percent for Q4 of 2006.
- Over 60 percent of traffic from parked domains and made for ad sites was click fraud
- In Q3 2007, the greatest percentage of click fraud originating from countries outside North America came from France (4.2 percent) China (4.1 percent) and Germany (3.7 percent)."
see the full press release (in pdf) >>>
"The Click Fraud Network™, which more than 4,000 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both large and small companies across all the leading search engines. Key findings from data reported for Q3 2007 include:
- The overall industry average click fraud rate was 16.2 percent for Q3 2007. This is an increase from 13.8 percent for the same quarter in 2006 and from 15.8 percent for Q2 2007.
- The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.1 percent in Q3 2007. That’s up from 25.6 percent for Q2 2007, 21.9 percent for Q1 2007 and 19.2 percent for Q4 of 2006.
- Over 60 percent of traffic from parked domains and made for ad sites was click fraud
- In Q3 2007, the greatest percentage of click fraud originating from countries outside North America came from France (4.2 percent) China (4.1 percent) and Germany (3.7 percent)."
see the full press release (in pdf) >>>
4.12.07
an interesting research on Wikibility
a master thesis by Vincenzo Cammarata, a student of my university.
2.12.07
1.12.07
Inaugurazione dell'anno formativo 2008: il video!
Inaugurazione dell'anno formativo di I.Re.F., l'Istituto Regionale lombardo di Formazione per l'amministrazione pubblica (Milano, 19 novembre 2007, auditorium G. Gaber, Palazzo della Regione). Con interventi di Viviana Beccalossi, vice-presidente della Regione Lombardia; Lorenzo Cantoni, Presidente di I.Re.F. e Stefano Del Missier, Direttore di I.Re.F. Con la rappresentazione teatrale dell'Apologia di Socrate da parte dell'attore Carlo Rivolta >>>
30.11.07
Lucidi dell'intervento presso ASERI (Milano), nell'ambito del corso Politiche pubbliche e formazione. Processi decisionali e strategie >>>
28.11.07
27.11.07
23.11.07
Trivium 2.0 !
sta arrivando (per gennaio 2008): Lorenzo Cantoni, Nicoletta Di Blas, Sara Rubinelli & Stefano Tardini, Pensare e comunicare, Apogeo, Milano 2008.
(nell'immagine la prima bozza della copertina).
17.11.07
Modulo MaGF
Sto tenendo il modulo "Tecnologie dell'informazione e della comunicazione per la formazione" nell'ambito del Master professionalizzante in Gestione della Formazione (MaGF) dell'Università della Svizzera italiana (Lugano).
Ecco l'indirizzo del blog, con i materiali del modulo >>>
Ecco l'indirizzo del blog, con i materiali del modulo >>>
15.11.07
14.11.07
10.11.07
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