Visualizzazione post con etichetta webanalytics. Mostra tutti i post
Visualizzazione post con etichetta webanalytics. Mostra tutti i post

8.6.09

KnowPrivacy

The Current State of Web Privacy, Data Collection, and Information Sharing >>>

8.5.09

CheckFacebook.com

CheckFacebook.com is not affiliated with Facebook. Each day, CheckFacebook.com tracks data reported from Facebook's advertising tool to help marketers and researchers understand how Facebook is spreading across the globe >>>

17.4.09

5.9.08

16.5.08

66% of American users believe that...

eTourism web sites provide better services than travel agents! >>>

11.4.08

Bayes Swarm

worth a visit >>>

7.12.07

Industry Click Fraud Rate Hits 16.2 Percent

from Click Forensics™, Inc.
"The Click Fraud Network™, which more than 4,000 online advertisers and agencies have joined. The Click Fraud Network provides statistically significant industry PPC data collected from online advertising campaigns for both large and small companies across all the leading search engines. Key findings from data reported for Q3 2007 include:
- The overall industry average click fraud rate was 16.2 percent for Q3 2007. This is an increase from 13.8 percent for the same quarter in 2006 and from 15.8 percent for Q2 2007.
- The average click fraud rate of PPC advertisements appearing on search engine content networks, including Google AdSense and the Yahoo Publisher Network, was 28.1 percent in Q3 2007. That’s up from 25.6 percent for Q2 2007, 21.9 percent for Q1 2007 and 19.2 percent for Q4 of 2006.
- Over 60 percent of traffic from parked domains and made for ad sites was click fraud
- In Q3 2007, the greatest percentage of click fraud originating from countries outside North America came from France (4.2 percent) China (4.1 percent) and Germany (3.7 percent)."
see the full press release (in pdf) >>>