ENTER2012: the (almost) final program is online!

ENTER2012 - eTourism Present and Future Services and Applications 

Helsingborg (Sweden) 24th to 27th of January 2012

see the (almost) final program >>>

interesting hotel campaign...

eLearning Courses on Tourism Destinations: Travel Agents' Perceptions

a great Report you can download for free >>>

Sabre launches global reservation system for video conferencing

on Tnooz >>>

Travel & Tourism Competitiveness Report 2011

published by the The World Economic Forum >>>

E-learning - the new B2B marketing phenomenon?

Nadzeya Kalbaska, from the webatelier.net, is going to present at the WTM - World Travel Market 2011 (London): E-learning - the new B2B marketing phenomenon?

Welcome to the eLearning Platform of Switzerland’s sunny south, Ticino!

call for an Assistant Professor in Online Communication with tenure track !

Università della Svizzera italiana
Faculty of Communication Sciences
Call (pdf, 285 Kb)
Deadline: 31.12.2011

What Next for Online Travel?

on eyefortravel >>>

Tourism Destinations’ Online Communication. A study on English destinations

Alessandro Inversini, Marianna De Pietro, Lorenzo Cantoni, Tourism Destinations’ Online Communication. A study on English destinations (beta ver.), August 2011

free download

Travel Agency Industry Alive and Well, Says ASTA

Alexandria, Va., Aug. 18, 2011 –ASTA came out in strong support of the travel agency industry today in response to a statement President Obama made regarding how the Internet has replaced many jobs, among them travel agents, while speaking at a town hall meeting in Atkinson, Ill >>>

with very good friends and colleagues @ CICtourGUNE in san Sebastian (Spain)

during a workshop on Social media and destination branding @ CICtourGUNE

Google Hotel Finder

worth a visit >>>

Are we witnessing the death of the natural search ecosystem in travel?

on Tnooz >>>

The Importance of Online Reputation in the Luxury Travel Industry

Riviste… da navigare

Cantoni L., Inversini A., Lizzi G., Riviste… da navigare, "Rivista del Turismo", 2/2011, pp. 4-11.

Connecting Usages with Usability Analysis through the User Experience Risk Assessment Model: A Case Study in the Tourism Domain

I'm going to chair the session "S054: User Experience in Online Communication" at HCI International 2011, 9-14 July 2011, Hilton Orlando Bonnet Creek, Orlando, Florida, USA >>>
and to present the paper:
Alessandro Inversini, Lorenzo Cantoni and Davide Bolchini (2011) Connecting Usages with Usability Analysis through the User Experience Risk Assessment Model: A Case Study in the Tourism Domain, in A. Marcus (Ed.), Design, User Experience, and Usability, Pt II, HCII 2011, LNCS 6770, pp. 283-293, Berlin Heidelberg: Springer-Verlag

+1 button coming to Google AdWords

part of a letter sent by Google to AdWords campaign managers:
<<

In the coming weeks, your search results and ads on Google will include a +1 button, which users can click to recommend your ads. You don’t need to make any changes to your account in order to take advantage of them. The final landing page URL of your ads can also appear on the Google profile of any user who +1’s your ad.

Here’s how the +1 button works:

Let’s say you own a hotel in Madrid. Brian had a lovely stay at your hotel last summer. When Brian starts researching accommodations for his next trip to Spain, he searches on Google while signed into his Google account, and sees your ad. He clicks the +1 button on the ad to recommend it to his contacts.

When Brian’s friend Ann plans her trip to Spain, she signs in to her Google account, searches, and also sees your ad – plus the personalized annotation that Brian +1’d it. Knowing that Brian recommends your hotel helps Ann decide where to stay during her travels.

>>

VareseGuide: the App for iPhone/iPad is available!

VareseGuide is an interactive travel guide specifically designed for business travellers that let discovers the city of Varese and the surrounding areas >>>

The Travel Gold Rush 2020

Pioneering growth and profitability trends in the travel sector
Developed by Oxford Economics in  partnership with Amadeus >>>