10.4.07

Likely Presidential Voters Already Using the Internet

Burst Media recently surveyed 2,100 online users who are likely to vote in the 2008 Presidential election (likely voters). In this study, Burst found that:

  • over 20% of likely voters have already visited a presidential candidates website;
  • one quarter of likely voters have clicked on a candidate or advocacy groups online advertisment;
  • likely voters are willing to watch a presidential candidate in an online video clip, and listen to a candidate in a podcast
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